BEZOS: Amazon Would Love To Have Physical Stores, But Only Under One Condition

by Kim Bhasin

Jeff Bezos has done incredible things with Amazon, and now with retailers doing everything they can to offer products on all channels, everyone is starting to wonder:

Will Amazon ever go into brick-and-mortar stores?

Here's what Bezos had to say:

"We would love to, but only if we can have a truly differentiated idea.

One of the things that we don't do very well at Amazon is do a me-too product offering. So when I look at physical retail stores, it's very well served. The people who operate physical retail stores are very good at it.

The question we would always ask before we would embark on such a thing is: what's the idea? What would we do that would be different? How would it be better?

We don't want to do things because we can do them. We want to do something because it's going to — we don't want to be redundant."